About 8Day

Clarity. Precision. Growth.

At 8Day, we help tech and SaaS companies unlock revenue through sharper go-to-market strategy, cleaner sales operations, and actionable insights that drive execution. We don’t just design strategy — we build systems your team can run with.

Who We Are

8Day is led by Chris Lawrence, a revenue strategist with 20+ years of experience helping startups and global tech leaders scale through focus, alignment, and execution. Chris built 8Day to deliver hands-on, practical consulting that cuts through complexity and turns intention into results.

Whether launching new partner programs, redesigning sales processes, or making sense of tangled CRM data, 8Day brings structure and momentum to your revenue efforts.

Our Approach: The APR Framework

Awareness. Purpose. Resolve.

Our work is rooted in the APR framework — a proven process to move teams from reaction to precision.

  • Awareness — Identify the bottlenecks: sales gaps, misused tools, lack of alignment. We start with clarity.

  • Purpose — Define the plan. Align your go-to-market strategy to the customer journey, and focus on what moves revenue.

  • Resolve — Build disciplined execution. We help you implement, measure, and optimize so progress sticks — even after we leave.

What We Deliver

  • Go-to-market strategy with clear, scalable structure

  • CRM and sales operations that support velocity

  • Dashboards that drive weekly action

  • Partner programs that create leverage

  • Repeatable processes that sustain growth

We partner directly with your leadership team to align sales, marketing, and operations into a single, focused motion.

Who We Work With

We work with:

  • Founders scaling fast

  • RevOps and GTM leaders ready for change

  • Tech teams making sense of their data

  • B2B companies stuck between early traction and repeatable revenue

Whether you’re cleaning up chaos or building with intent, 8Day brings the experience to accelerate growth with confidence.

Why It Matters

We believe the right strategy isn’t theoretical — it’s executable. We’re here to simplify what’s complex, give teams a rhythm they can trust, and build systems that support real performance.

Let’s Talk

If you’re looking for clarity in your GTM strategy, better sales execution, or ways to unlock growth through partnerships and data, let’s connect.