Reporting & Insight: 10 Hours Saved Every Week

Intro

A marketing consultancy spent more than 10 hours each week preparing client performance reports.
Teams gathered data manually, built slides by hand, and wrote new summaries for every report.

It wasn’t sustainable — or necessary.

The Problem

Data lived in disconnected systems:
Google Analytics, HubSpot, ad platforms, spreadsheets.

Every report required manual assembly, copy-paste work, and manual insight writing.

The Gap

The problem wasn’t the data — it was the lack of a unified flow.
Nothing synced.
Nothing refreshed automatically.
No shared dashboards.

The Approach

8Day automated the entire reporting pipeline.

We implemented:

• Looker Studio dashboards for unified visualization

• Zapier automation for scheduled data refresh

• AI-generated summary text for reports

• A template system for faster delivery

Reporting became effortless.

Tools Used

Looker Studio
Unified dashboards and visualization

HubSpot
Campaign data integration

OpenAI
Insight and summary generation

Zapier
Scheduled data refresh and delivery

The Result

• Reporting time reduced from 10 hours to 2 per week

• Faster delivery to clients

• More consistent formatting

• Higher-quality insights

The Lesson

You don’t need more analysts — you need better automation.

Final CTA

Want faster insight without adding headcount?